Executive Profile: Erin Harvego, Vice President, Marketing, Big Ten Network
Athens, GA (Dec 9, 2007) - Erin Harvego is Vice President, Marketing at The Big Ten Network. This is her profile as published by The Big Ten Network.
Erin Harvego oversees marketing and media buying for the Big Ten Network including consumer marketing, on-air promotions, radio, print and brand strategy. Harvego coordinated the network's successful advertising campaign with the tagline, "This is Big Ten Country and this is where it lives" as the network became the first in cable/satellite history to reach 30 million subscribers within its first 30 days on the air.
Harvego joined the Big Ten Network in March 2007 after serving as the director of marketing and promotion for Rainbow Sports Networks in New York, a subsidiary of Cablevision. Her responsibilities included oversight of integrated sales and marketing campaigns, consumer marketing, on-air promotions, multi-platform marketing, communications and brand development for Rainbow's several regional sports services.
Photograph courtesy of The Big Ten Network.
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