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NBC Sports Promotes Adam Freifeld to Senior Director of Communications

Wednesday, November 4, 2009 , Posted by Christopher Byrne at 10:28 PM, under , ,

One person we hear from a lot here at Eye on Sports Media is NBC Sports media relations director Adam Freifeld. Wait, that is now Senior Director, Comunications, NBC Universal Sports & Olympics, as NBC Sports has announced his promotion. Adam is pictured below in a fun picture with now-retired NBA analyst Bill Walton. Adam has this posted on his Twitter profile, so it was perfect to use here.


Here is the full NBC Sports press release announcing his promotion.


NEW YORK – Nov. 4, 2009 – Adam Freifeld, Director, Communications, NBC Sports since 2007, has been promoted to Senior Director, Comunications, NBC Universal Sports & Olympics. The announcement was made today by Mike McCarley, Senior Vice President, Strategic Marketing, Promotion and Communications, NBC Universal Sports & Olympics.

"Adam is a valued member of the NBC Sports family. He is a consummate professional who has tremendous knowledge of the television industry," said McCarley. "He values strong relationships, is service-oriented and has a great reputation within the industry. This promotion is well-deserved."

Freifeld will continue to serve as the media contact for all audience measurement, "NBC's Sunday Night Football" and NBC Sports & Olympics digital properties, including overseeing the communications strategy for Universal Sports. Freifeld also handles communications strategy and publicity for the Kentucky Derby, Preakness Stakes, French Open, Wimbledon and NBC Sports' figure skating and gymnastics coverage. Freifeld continues to report to McCarley.

Prior to NBC Sports, Freifeld created his own PR Agency, AMF Communications, whose clients included Van Wagner Sports Group, HBO Sports and NBC Sports digital properties. From 1999-2005, Freifeld served as the Senior Publicist for ABC Sports where among his responsibilities were generating and implementing publicity campaigns for two Super Bowls, "Monday Night Football," Golf, Little League World Series, World Cup, Triple Crown, World and U.S. Figure Skating Championships and many other programs.

Prior to his time at ABC Sports, Freifeld worked as both an agent and a consultant for broadcasters with Athletes and Artists, J. Michael Bloom and Don Fitzpatrick and Associates. Freifeld got his start in the television industry as the statistician for Yankees baseball on WPIX in New York.

Freifeld holds a B.A. from University of Rhode Island. He lives in Brooklyn with his wife, Jane, and their two daughters, Roxie and Mabel.

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