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Under Armour All-America High School Football Game Delivers Ratings for ESPN

Thursday, January 7, 2010 , Posted by Christopher Byrne at 1:37 PM, under , , , ,

ESPN is reporting a double digit increase in ratings for this year's edition of the Under Armour All-America High School Football Game.


Here is the release issued by ESPN.

Under Armour All- America High School Football Game on ESPN Delivers Double-Digit Increases Across the Board

The 2010 Under Armour All-America High School Football Game on ESPN delivered double-digit increases in households, viewership and in key male demos vs. 2009.  The game took place on Saturday, Jan. 2, from St. Petersburg, Fla., with Team Nitro defeating Team Blur, 32-7.  The all-star competition, featuring 89 of the nation’s top football recruits, garnered a 17 percent increase in household impressions (1,133,000 vs. 966,000) and earned a 1.1 rating, up 10 percent compared to last year (1.0).  There was also a 22 percent increase in viewers (P2+, 1,500,000 vs. 1,226,000).  In addition, the third annual event saw increases in key demographics, including men 18-34 (+57 percent) and men 18-49 (+38 percent). 

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