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The 2010 Sports Emmy Awards are underway in New York City, and the presentation of awards has concluded. The 2010 Sports Emmy for Outstanding New Approaches (Sports Programming) goes to...

Super Bowl MVPs (ESPN.com).
Here are all of the Nominees, with the checked nominee being who we suggested should be the winner when nominations were announced back in March.


Outstanding NEW APPROACHES SPORTS PROGRAMMING
Cubed FOXSports.com
NFL Weekly Countdown NFL Network / NFL.com (NFL Films)
On the Fringe ‑ Fighting for Their NFL Lives NFL.com (NFL Network)
Super Bowl MVPs ESPN.com
Unspeakable ESPN.com