Executive Profile - Cathy Weeden, Senior Vice President and General Manager (FSN Florida and Sun Sports)
Athens, GA (Dec 13, 2007) -
Weeden is responsible for all aspects of the networks’ ongoing operations including programming, production, advertising sales, marketing and promotions, affiliate relations, media relations and administration. She oversees the network’s contracts and relationships with its team partners including the Florida Marlins, Florida Panthers, Miami Heat, Orlando Magic, Tampa Bay Devil Rays, Tampa Bay Lightning,
With over 15 years of management experience with regional sports networks, Weeden has been an integral part of the industry’s growth and successes. A native Floridian, Weeden joined Sun Sports originally in 1990 and held positions overseeing affiliate sales and marketing as well as a role as Assistant GM from 1996-1999. She returned to Sun Sports in 2002 as VP/GM after serving in that capacity at FSN Arizona for two years. At Sun Sports, Weeden began a programming and production plan to capitalize on Sun Sports’ ability to serve
Multichannel News, a leading cable publication, and Women in Cable & Telecommunications -NY Chapter honored Weeden as one of 12 “Wonder Women” in cable television for 2006.
Weeden’s previous experience includes serving as an account manager at Curley & Pynn Public Relations in
A graduate of the University of Central Florida (UCF) with a B.A. in Journalism, Weeden received the distinguished 2002 Professional Achievement Award from UCF’s
Photograph Courtesy of SunSports/FSN Florida.