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Executive Profile - Cathy Weeden, Senior Vice President and General Manager (FSN Florida and Sun Sports)

Thursday, December 13, 2007 , Posted by Christopher Byrne at 4:42 PM, under , , , ,

Athens, GA (Dec 13, 2007) - Cathy Weeden is senior vice president and general manager of FSN Florida and Sun Sports. This is her profile as published by the networks.

Cathy Weeden is senior vice president and general manager of FSN Florida and Sun Sports (formerly Sunshine Network), two regional sports television networks serving the state of Florida. Owned and operated by Fox Sports Networks, FSN Florida and Sun Sports are two of the most successful regional sports networks in the country. They have programming agreements with six professional teams in Florida, as well as the state’s leading collegiate programs and a wide variety of original programming tailored to local and regional sports fans.

Weeden is responsible for all aspects of the networks’ ongoing operations including programming, production, advertising sales, marketing and promotions, affiliate relations, media relations and administration.
She oversees the network’s contracts and relationships with its team partners including the Florida Marlins, Florida Panthers, Miami Heat, Orlando Magic, Tampa Bay Devil Rays, Tampa Bay Lightning, FloridaState University, University of Florida, as well as the SEC and ACC conferences.Following the 2005 acquisition of FSN Florida by News Corporation, Weeden was named VP/GM for both FSN Florida and Sun Sports. Since that time, she has successfully integrated the operations and staff at both networks, resulting in a cohesive partnership offering enhanced programming opportunities and added value for the networks, their advertisers, affiliates, team partners and viewers. In May of 2007, Weeden was promoted to Senior VP/GM.

With over 15 years of management experience with regional sports networks, Weeden has been an integral part of the industry’s growth and successes. A native Floridian, Weeden joined Sun Sports originally in 1990 and held positions overseeing affiliate sales and marketing as well as a role as Assistant GM from 1996-1999. She returned to Sun Sports in 2002 as VP/GM after serving in that capacity at FSN Arizona for two years. At Sun Sports, Weeden began a programming and production plan to capitalize on Sun Sports’ ability to serve Florida sports fans. She is credited with launching several of Sun Sports’ successful Florida-based programming initiatives including, “Chevy Tailgate Weekend,” “Sports Talk Live,” “Chevy Florida Fishing Report,” “In My Own Words,” “Inside the Lightning,” “Inside the HEAT,” the “Under The Lights” all-access series and more. In 2006, she extended that initiative to FSN Florida with the addition of “Inside the Devil Rays,” “Inside the Marlins” and “Inside the Panthers” original series. Additionally, Weeden oversaw the on-air transition from Sunshine Network to Sun Sports in early 2005 debuting a fresh brand identity and style for the network through state-of-the-art graphics, a new Sun Sports logo and original music.

Multichannel News
, a leading cable publication, and Women in Cable & Telecommunications -NY Chapter honored Weeden as one of 12 “Wonder Women” in cable television for 2006.

Weeden’s previous experience includes serving as an account manager at Curley & Pynn Public Relations in
Orlando where her clients included Universal Studios, Hard Rock Café International, and Blue Cross and Blue Shield of Florida. She began her career as public relations representative for Boardwalk and Baseball, a Busch Entertainment Group attraction which served as spring training home of the Kansas City Royals MLB team.

A graduate of the University of Central Florida (UCF) with a B.A. in Journalism, Weeden received the distinguished 2002 Professional Achievement Award from UCF’s
College of Arts and Sciences in 2002. In addition, she serves on the Board of Directors and is a member of the Executive Committee at Florida Citrus Sports; the Dean’s Executive Council, College of Arts and Sciences, UCF; and the National Policy Advisory Board, UCF Sports Business Management Program.

Photograph Courtesy of SunSports/FSN Florida.

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