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Executive Profile: LeslieAnne Wade (CBS Sports)

Tuesday, December 4, 2007 , Posted by Christopher Byrne at 3:04 PM, under , ,

Athens, GA (Dec 4, 2007) - Without a doubt, LeslieAnne Wade has an interesting background that includes work with the Sci-Fi Channel and used to be the Sports Information Director at Fordham and Manhattan. This is her profile as published by CBS Sports.

LeslieAnne Wade has served as Vice President, Communications, CBS Sports since May 1998. In her position, she oversees the total media relations effort at CBS Sports including all corporate and trade communications. She handles all program promotion and publicity for the Network's coverage of the National Football League, PGA Tour, The PGA Championship, The Masters, U.S. Open Tennis Championships, The NCAA Division I Men's Basketball Championship and numerous sports specials. In addition, she handles the media training and promotion of all CBS Sports' personalities.

In 2003, Wade was recognized as a Woman of the Year by Women In Sports and Events joining a roster of previous winners that include Billie Jean King, Jackie Joyner Kersee and Lesley Visser among other pioneering and influential women in sports. In 2004, she was also recognized as the Sports Television Executive of the Year by the All America Football Foundation.

Prior to serving in her current position, Wade was Director of Communications, CBS Sports since April 1996. In that capacity, she directed the announcement of the National Football League's return to the Network. She also developed the full publicity campaign for the re-launch of the NFL ON CBS and THE NFL TODAY.

In 1998, Wade directed and developed the publicity campaign surrounding the Network's coverage of the Olympic Winter Games from Nagano, Japan.

Wade joined CBS as a consultant in 1993. She was the lead publicist for the Network's non-Olympic properties including the NCAA Men's Division I Basketball Championship, the U.S. Open Tennis Championships and College Football's Bowl Alliance.

She also served as a consultant to CBS News launching the media and promotional campaign surrounding the critically acclaimed series, "Before Your Eyes."

Prior to coming to CBS, as Manager, Press Relations at USA Networks (1988-93), Wade was responsible for the total publicity effort surrounding sports programming and original entertainment series. In addition, she directed the campaign that launched USA Networks' Sci-Fi Channel in 1992.

She began her career as Director of Sports Information at Fordham University (1985-86) and then Manhattan College (1986-89). During that time, she was actively involved with the College Sports Information Directors of America (CoSIDA), serving as a National Coordinator of the Academic All-America program. In 1986 she was honored with a CoSIDA writing award.

Wade is on the board of the Boomer Esiason Foundation, a foundation working to find a cure for cystic fibrosis. She also served the development advisory board at her alma mater, Bayley Ellard Catholic High School in Madison, New Jersey and in 1999 was the youngest alumnus inducted into that school's Hall of Fame.

A graduate of Saint Mary's College at Notre Dame (B.A., English Writing and Communications), Wade and her husband, reside in New Jersey with their three children.

Photograph courtesy of CBS Sports.

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