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Sirius XM Radio to Broadcast Super Bowl XLIII in Ten Languages

Monday, January 26, 2009 , Posted by Christopher Byrne at 8:46 AM, under , , ,

Athens, GA (Jan 26, 2008) - When I was working on a long term project for IBM in Tampa back in 1999-2000, we used to get a kick out of listening to our in-car GPS system in different languages, just to break the monotony. Now football fans will have the ability to extend their Supoer Bowl XLIII listening pleasure to a whopping ten languages!

Yes, now that Sirius and XM have merged, its time to get ready for some serious radio broadcasts of Super Bowl XLIII from Tampa, Florida. As the the Official Satellite Radio Partner of the NFL (could there be any other?), Sirius announced last week that it will provide extensive coverage of the Super Bowl with 13 different live broadcasts of Super Bowl XLIII in 10 languages, plus the live halftime performance by Bruce Springsteen and the E Street Band and live talk programming from Tampa every day of Super Bowl Week.

On Super Bowl Sunday, February 1 at 6:00 pm ET, SIRIUS XM will air an expanded lineup of play-by-play broadcasts of Super Bowl XLIII live from Raymond James Stadium in Tampa nationwide. The 13 separate game calls in 10 languages is an increase from eight languages from last year and will be available for the first time to both SIRIUS and XM subscribers. SIRIUS subscribers and XM subscribers with the “Best of SIRIUS” programming package can choose from:

· Pittsburgh Steelers team broadcast - SIRIUS 122 / XM 143

· Arizona Cardinals team broadcast - SIRIUS 123 / XM 144

· Westwood One Radio broadcast – SIRIUS 124 / XM 124

· Westwood One Spanish broadcast – SIRIUS 91 / XM 102

· BBC Radio broadcast – SIRIUS 130 / XM 103

· NTV Plus broadcast (Russian) – SIRIUS 125 / XM 104

· France 2 broadcast (French) - SIRIUS 127 / XM 105

· NHK Japan broadcast (Japanese) - SIRIUS 121 / XM 106

· ARD broadcast (German) – SIRIUS 113 / XM 107

· Telenet Belgium broadcast (Flemish) – SIRIUS 126 / XM 108

· SMG broadcast (Mandarin Chinese) – SIRIUS 90 / XM 109

· RAI broadcast (Italian) - SIRIUS 117 / XM 110

· Sport1 broadcast (Hungarian) - SIRIUS 108 / XM 111

Of course, you could really say eleven languages if you consider the Queen's English different from American English.

XM subscribers can add “The Best of SIRIUS” channels by calling 1-866-9SIRIXM (866-974-7496) or go to XMRadio.com for complete details. SIRIUS subscribers can add “The Best of XM” channels by calling 1-888-7BESTXM (888-723-7896), or go to SIRIUS.com for complete details.


“Our plans for this year’s Super Bowl are more comprehensive and far-reaching than ever before,” said Scott Greenstein (pictured left), SIRIUS XM Radio’s President and Chief Content Officer. “For the first time, both SIRIUS and XM listeners will have access to the Super Bowl and our extensive lineup of 13 game broadcasts, plus Bruce Springsteen and the E Street Band live at halftime.


During halftime of the Super Bowl, SIRIUS XM will provide listeners with a live broadcast of the on-field musical performance of Bruce Springsteen and the E Street Band on E Street Radio (SIRIUS channel 10, XM channel 58), the only radio channel dedicated to the music of Bruce Springsteen. E Street Radio will also carry the live Super Bowl Week press conference featuring Springsteen and other E Street Band members on Thursday, January 29 (2:30 pm ET) where Bruce and the band will answer questions about their upcoming performance. SIRIUS XM Radio host and Springsteen biographer Dave Marsh will be in Tampa Thursday through Super Bowl Sunday offering E Street Radio listeners reports from around the Tampa area and interviews with celebrities and Bruce fans in town to catch the Super Bowl.

From Monday, January 26 through Super Bowl Sunday, SIRIUS NFL Radio - the only radio channel covering the NFL 24 hours a day, 365 days a year - will broadcast live every day from Radio Row at the Tampa Convention Center offering listeners all the latest news and analysis leading up to the biggest game of the year, plus dozens of interviews with players, coaches, league executives and celebrities. Available nationwide on SIRIUS channel 124 and now on XM channel 124 with the “Best of SIRIUS” programming package, SIRIUS NFL Radio features a lineup of expert hosts that includes Gil Brandt, Randy Cross, Peter King, Pat Kirwan, Bob Papa, John Riggins, Tim Ryan, Shannon Sharpe, Solomon Wilcots, Adam Schein and others.

SIRIUS NFL Radio will also broadcast live from Raymond James Stadium on Media Day, Tuesday, January 27 (10:00 am - 1:00 pm ET), offering one-on-one interviews with players and coaches from the Steelers and Cardinals. On Saturday, January 31 (2:00 pm ET), SIRIUS NFL Radio will provide live coverage as the Pro Football Hall of Fame’s Class of 2009 is announced at the Tampa Convention Center. Listeners will hear the live announcement as well as one-on-one interviews with the newly elected Hall of Famers.

Sports talk host Chris ‘Mad Dog’ Russo will also be in Tampa all week to host his daily show, Mad Dog Unleashed, live from Radio Row (2:00-7:00 pm ET). The show is the afternoon drive anchor program for SIRIUS XM’s all-sports talk channel, Mad Dog Radio (SIRIUS channel 123, XM channel 144). On Saturday, January 31, Russo will host a special Saturday edition of Mad Dog Unleashed live from the Bank of America exhibit at NFL Experience outside Raymond James Stadium, where fans can watch him as he breaks down the following day’s game and interviews the current and former NFL players in attendance.

Additionally, SIRIUS XM listeners can tune in 24/7 for traffic and weather reports for the Tampa area on SIRIUS channel 158 and XM channel 228.

Readers can visit www.sirius.com/superbowl and www.xmradio.com for complete information about Super Bowl coverage.

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