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Tiger Comes Back, So NBC Sports Ramps Up The Hype

Sunday, February 22, 2009 , Posted by Christopher Byrne at 10:40 PM, under , , ,

Athens, GA (Feb 22, 2009) - There were tears of joy last week. From Black Rock to 30 Rock to Sawgrass and beyond, the news that Tiger Woods would be returning to action on the PGA Tour this week was big enough to surely bring tears to everybody's eyes. The television ratings could be salvaged.

So how does NBC Sports celebrate? They schedule a special media call on Monday afternoon to let the media question the NBC golf talent about the importance of his return. But why have a media call? The answer is bottom-line simple. Without Tiger, no one but the most die-hard fans care about golf on television.

NBC can only hope that Tiger makes it to the weekend of this weeks event.

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