Ashburn, VA (Aug 5, 2009) - I had not been to the Washington Redskins training facility (Redskins Park) in over 15 years. In fact I have never had the time to visit any team's training camp. But know that ever since I moved to Washington, D.C. in 1987, I have been a huge Redskins fan. Even moving south the Athens, Georgia in 1994 could not change that.
Being back in the D.C. area this week for a wedding opened up the chance to visit Redskins Park this morning. During my four hour visit, I got to talk to a number of people, both inside and outside of the Redskins organization. The subject? Reaching out to the fans with both traditional and new media.
Over the next four to seven days, I will be posting articles based on interviews with seven people with differing perspectives on how they work with and use various forms of new and traditional media to reach fans.
Special thanks to Mike Pehanich, Assistant Director of Communications for the Washington Redskins for all he did to make this happen, and to make it a success.
Here is the story lineup, in no particular order.
Washington Redskins Wide Receiver Trent Shelton uses Twitter. He does not tweet his every move. Instead he trys to tweet inspirational messages. Trent talked to us about finding the right balance for using Twitter and other social networking tools.
|The Blogging Tight End|
Not every athlete has a blog. But Washington Redskins Tight End Chris Cooley does. We talk with his brother about how it came to be, and how they once got in trouble with the Redskins over a video they posted.