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ESPN and Spring Editora Launch Revista ESPN in Brazil

Wednesday, November 11, 2009 , Posted by Christopher Byrne at 11:14 AM, under , ,

ESPN announced today that it has entered into an agreement with Spring Editora, a leading Brazil-based magazine publisher, to launch Revista ESPN, a monthly, Portuguese-language version of ESPN The Magazine. The new publication will be built around locally relevant editorial content customized by Spring Editora, to satisfy the interests of Brazilian sports fans. Revista ESPN will have cover features and stories that are unique to the market, and will also include content generated by ESPN The Magazine.

Note: The Portugese language version of this release is available here.

“Introducing ESPN The Magazine, in the form of Revista ESPN, to the Brazilian marketplace affords us another opportunity to present great sports content to fans around the world,” said Gary Hoenig, general manager and editorial director, ESPN Publishing. “We are pleased to work with Spring Editora, whose passion for the print medium matches our passion to serve fans.”

Revista ESPN is the second international brand licensed by Spring Editora, a company that has specialized in bringing great foreign publications to Brazil. For three years, it has published the Brazilian version of Rolling Stone, which boasts the magazine’s largest circulation after the U.S. version. Spring Editora is also responsible for AméricaEconomia, South America’s No. 1 magazine in the business segment, and Aero Magazine, the only aviation magazine distributed throughout Latin America and part of Europe.

“Revista ESPN is coming to the Brazilian marketplace as a pioneer,” said José Roberto Maluf, Spring Editora’s Director/President. “Brazilian readers are going to have the magazine that was missing in that segment, with topics on sports-related performance, behind-the-scenes reports, in-depth features on personalities, politics, lifestyle and much more.”

In addition to the U.S., ESPN The Magazine is also published in Mexico as ESPN The Magazine Mexico and there is a Spanish-language version in the United States, ESPN Deportes la Revista.

German Hartenstein, general manager of ESPN in Brazil said: “ESPN’s mission is to offer fans the best sports content, which can be accessed wherever they want. With the launch of Revista ESPN, we are taking another important step in enhancing the brand in Brazil. This venture with Spring Editora will enable us to further solidify our relationship with sports fans in the market.”

Revista ESPN will hit newsstands Tuesday, Nov. 10 and will be distributed nationwide in Brazil. The inaugural cover story will feature an exclusive profile on Pelé, considered by many to be one of the greatest athletes of all times.

“Revista ESPN will be much more than just a sports magazine,” said Caio Maia, editorial director, Revista ESPN. “Our objective is to create a magazine that covers the entire world of sports that deals with topics much broader than simply an individual soccer game or isolated events.”

In addition to the profile on Pelé, the first issue of Revista ESPN will also feature an exclusive interview with the President of Palmeiras, Luiz Gonzaga Beluzzo; a report on New York City from a sports angle; a preview of the NBA’s 2009/2010 season with a focus on Brazilian players; a piece on skateboarder Bob Burnquist’s vegetarian diet, and many other articles. The premiere issue includes columns by ESPN Brasil personalities, including José Trajano, Paulo Vinícius Coelho --‘PVC’-- and Mauro Cezar Pereira.

ESPN began televising sports programming in Brazil in 1989. Its sports media assets cater to the interest of Brazilian sports fans and include two networks—ESPN and ESPN Brazil—as well as , one of the leading Portuguese-language sports Web sites in the country. Other ESPN-branded platforms serving sports fans in Brazil include and Radio el Dorado ESPN.

About ESPN Publishing

ESPN Publishing is the print division of ESPN, Inc. the world's leading multinational, multimedia sports entertainment company. ESPN Publishing is comprised of the award-winning ESPN The Magazine, ESPN The Magazine Mexico, ESPN Deportes la Revista (US Spanish edition), ESPN RISE Magazine and ESPN Books. ESPN Publishing puts sports fans everywhere they want to be: inside the games and the lives of athletes they love.

About ESPN International

ESPN International is a division of ESPN, Inc. ESPN International has grown to include ownership – in whole or in part – of 46 television networks outside of the United States, as well as a variety of brand extension businesses, which allow ESPN to reach fans in 200 countries and territories. ESPN International business entities include television, radio, print, Internet, broadband, wireless, consumer products and event management. ESPN International and its holdings maintain offices or production facilities in key locations around the world including Beijing, Buenos Aires, Delhi, Dublin, Hong Kong, Japan, London, Mexico City, Miami, Mumbai, Paris, São Paulo, Seoul, Shanghai, Singapore, Taiwan and Toronto.

About Spring Editora

Spring Editora, under the direction of José Roberto Maluf, is responsible for Brazil’s version of Rolling Stone, which is internationally known, as well as the magazines AméricaEconomia, ESPN, Aero Magazine, Docol. OAS, Rossi, VOETRIP [TRIP Airlines magazine] and FIESP [São Paulo State Federation of Industries] Industry magazine. Since 2008, it has represented TRIP Onboard Media, which develops personalized and segmented content and marketing actions for the public, for TRIP Airlines.

About ESPN

2009 marks the 20th anniversary of the ESPN brand in Brazil. The world leader in sports, ESPN came to Brazil in 1989 and was the first sports channel on Brazilian pay-TV. Six years later, in 1995, the company created the ESPN Brazil channel. In April of this year, it launched ESPN HD [high-definition]. Now, in addition to TV, ESPN has expanded its presence in Brazil to the internet ( and ESPN360), radio (project Eldorado ESPN -- AM 700 and 107.3 FM), cell phones (ESPN Mobile TV and ESPN360 for the iPhone) and events (ESPN X Games Brazil).

ESPN Brazil belongs to the ESPN International network that was established in 1988 as a division of ESPN Inc. for markets outside the United States. ESPN is 80% owned by ABC, Inc., a subsidiary of The Walt Disney Company. The other 20% is owned by the Hearst Corporation.

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