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Eye on Sports Media Visitor Demographics

Friday, November 6, 2009 , Posted by Christopher Byrne at 11:34 AM, under

Since the launch of this site on November 6, 2007, we have experienced growth as most sites do. Before going into specific demographics, here is what the year over year growth as a percentage looks like from November 6, 2008 to November 6, 2009.







Category
11/06/07-11/05/08
11/06/08-11/05/09
Growth




Page Loads
133,616
207,122
55%
Unique Visitors
91,535
162,950
78%
First Time Visitors
81,664
142,823
75%
Returning Visitors
9,871
20,127
104%





Site Demographics

Because of the nature of our content, and our policies that prohibit anonymous comments, profanity, ad hominem attacks, attacks on people written about and/or other bad behaviors, we draw a very different demographic than sites like Deadspin and the Big Lead. In fact, our demographics numbers, as tracked by Quantcast show a wealthier, older, and higher educated audience than other web sites in general (we have not attempted to do a comparison between this site and other sports or sports media sites yet).

Gender








Age








Ethnicity









Children in Household







Income Levels








Education Levels







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