Eye on Sports Media Visitor Demographics

Since the launch of this site on November 6, 2007, we have experienced growth as most sites do. Before going into specific demographics, here is what the year over year growth as a percentage looks like from November 6, 2008 to November 6, 2009.

Category	11/06/07-11/05/08	11/06/08-11/05/09	Growth
Page Loads	133,616	207,122	55%
Unique Visitors	91,535	162,950	78%
First Time Visitors	81,664	142,823	75%
Returning Visitors	9,871	20,127	104%

Site Demographics

Because of the nature of our content, and our policies that prohibit anonymous comments, profanity, ad hominem attacks, attacks on people written about and/or other bad behaviors, we draw a very different demographic than sites like Deadspin and the Big Lead. In fact, our demographics numbers, as tracked by Quantcast show a wealthier, older, and higher educated audience than other web sites in general (we have not attempted to do a comparison between this site and other sports or sports media sites yet).

Gender

Age

Ethnicity

Children in Household

Income Levels

Education Levels