Every day we see changes in the media world, as the model of traditional mainstream media become obsolete. At the same time, the new media model is not so much taking hold as much as ever evolving each day as people and organizations try to get their arms around what exactly is meant by new media, and how they can adapt to it. If you throw out the hype there are very few college sports organizations that get it, with a few exceptions.
With that being said, Eye on Sports Media is pleased to present the 2009 Bloodshot Eyeball Award for BCS Football New Media Awareness to not just one person or organization, but to a combination of recipients that came together to define a new road map to how college sports can maintain and expand their coverage. The recipients are...
Bruce Madej, Associate Athletic Director for Media Relations at the University of Michigan, for his forward thinking in credentialing two bloggers for Michigan Football after the demise of the Ann Arbor News. His new model is now being looked at by other BCS conferences and schools.
Phil Callihan of UMGoBlue.com and Brian Cook of MGoBlog.com for their professionalism, fan base, and quality of product that allowed Madej to issue the credentials.
Richard Deitsch, media writer for SportsIllustrated.com, for having the gumption (while on leave from SI of course) to ask Madej live on a radio show is he would consider credentialing MGoBlog.com.
Rather than reinvent the wheel here, you can read about this sucecssful experiment at:
- Avast Beat Writers, There Be Bloggers in the Michigan Pressbox! (Part 1)
- Avast Beat Writers, There Be Bloggers in the Michigan Pressbox! (Part 2)
Congrats to all four winners!