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NFL and CTV Extend Broadcast Agreement Through Super Bowl XLVIII

Tuesday, February 9, 2010 , Posted by Christopher Byrne at 9:44 AM, under , ,

Broadcast rights for the Super Bowl and other National Football League (NFL) games in Canada will remain with CTV for another four years. In an announcement made yesterday, CTV said that the contract extension "comes on the heels of last night’s SUPER BOWL XLIV broadcast and at the end of an incredibly successful year for the NFL on Canadian television, with record-setting playoff audiences and CTV’s most-watched regular season audience ever."


Here is the full press release from CTV.


NFL and CTV Extend Multi-Year Broadcast Deal Through SUPER BOWL XLVIII

  • SUPER BOWL, NFL Playoffs and Sunday early afternoon game package continues to air exclusively on Canada’s #1 broadcaster
  • Deal comes on the heels of a record-setting playoffs and regular season

Toronto, ON and Miami Gardens, FL (February 8, 2009) – The National Football League, together with CTV, announced today a four-year extension of its broadcast partnership giving CTV exclusive Canadian broadcast rights to the NFL championship game through to SUPER BOWL XLVIII. The deal comes on the heels of last night’s SUPER BOWL XLIV broadcast and at the end of an incredibly successful year for the NFL on Canadian television, with record-setting playoff audiences and CTV’s most-watched regular season audience ever.

Media Note - Audience data for last night’s SUPER BOWL will be released later today.

Under terms of the deal, CTV remains the exclusive home in Canada for:
• NFL regular season Sunday early afternoon game package (1 p.m. ET)
• All NFL playoff games, including the PRO BOWL
• The SUPER BOWL, the most-watched single sporting event in North America.

The deal covers 2010 through 2013 NFL seasons. Financial details of the agreement were not disclosed.

“The National Football League’s broadcast package has been a perfect fit on the CTV schedule for the past three years and we are thrilled to be able to extend our partnership with a brand that defines excellence,” said Rick Brace, President, Revenue, Business Planning and Sports, CTV Inc. “As we saw last night, the SUPER BOWL is one of those rare television events that transcends sports and popular culture. We are looking forward to bringing fans and advertisers the best of the NFL for the next four years.”

“CTV has been a tremendous partner over the past three years delivering outstanding audiences and extensive promotion for the NFL across its family of broadcast properties,” said Dan Quinn, Managing Director, National Football League – Canada. “We look forward to continuing to work with CTV and giving fans across Canada all of the excitement that surrounds NFL football and the SUPER BOWL.”

CTV’s partnership with the NFL began in 2007. Over the past three years, NFL regular season and playoff audiences on CTV have increased substantially with the 2009 regular season registering an average audience 74% higher than the previous year.

Brace also confirmed that CTV Inc. will continue to provide unmatched multi-platform exposure of its NFL slate through promotion inside CTV’s top-ranked line up and throughout its family of specialty networks and services, including cross-promotional support and coverage on TSN, Canada’s most-watched sports network.

CTV’s NFL rights package complements TSN’s NFL broadcast package that includes exclusive Canadian coverage of Sunday Night Football and Monday Night Football.

*Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters

About CTV
CTV, Canada’s Olympic Network, is also Canada's largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network. CTV Inc. also owns radio stations across the country and owns or has interests in leading national specialty channels, featuring news, sports, factual, arts, entertainment, music, youth and fashion programming. CTV Inc. is owned by CTVglobemedia Inc. Canada’s premier multi-media company, which also owns Canada’s national newspaper, The Globe and Mail. CTV is the official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad. More information about CTV may be found on the network’s website at www.ctv.ca.

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