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ESPN360 To Be Rebranded as ESPN3.com in April
Brand Management

ESPN360 To Be Rebranded as ESPN3.com in April

Branding is king right? Well it all depends on how you do it. ESPN feels that the ESPN360 brand is inconsistent, so com…

Wednesday, February 10, 2010
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Are You Ready For The ESPNTulsa.com Launch? (Sports Media Best Practices)
Brand Management

Are You Ready For The ESPNTulsa.com Launch? (Sports Media Best Practices)

Now that ESPN has rolled out its new local sports sites in Chicago , Dallas , Los Angeles , and Boston , people are wo…

Monday, January 11, 2010
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Sports Media Best Practices: Adding Yourself To Your Twitter Lists
Brand Management

Sports Media Best Practices: Adding Yourself To Your Twitter Lists

Back in our November 4, 2009 edition of " Sports Media Best Practices ", we talked about "Understanding …

Thursday, November 19, 2009
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Sports Media Best Practices: How Do You Market Your Brand Where It Does Not Show?
Brand Management

Sports Media Best Practices: How Do You Market Your Brand Where It Does Not Show?

The days of broadcast networks owning their own fleet of mobile production units. A long time ago, they outsourced this…

Monday, November 16, 2009
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Sports Marketing and PR Guru Joe Favorito Looks at College Athletics Media Thought Leadership
Brand Management

Sports Marketing and PR Guru Joe Favorito Looks at College Athletics Media Thought Leadership

There is an old adage that I have always liked, and depending on the circumstances/ environment, try to embody: either …

Wednesday, June 17, 2009
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Tony La Russa Lawsuit is Why All People Need A Twitter Account
Brand Management

Tony La Russa Lawsuit is Why All People Need A Twitter Account

Brand Management. Does this only apply to companies like Coke and IBM only? No, the reality it that it applies to all o…

Friday, June 05, 2009
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