ESPN has created or acquired events it owns, markets and televises to increase its value to fans, advertisers and affiliates. Examples include the X Games, Winter X Games; ESPN Outdoors featuring the Bassmaster Classic; the ESPYS, Skins Games, Jimmy V Classic (men’s and women’s college basketball), the Bell Helicopter Armed Forces, the Hawaii, Las Vegas, New Mexico and Papajohn's.com Bowls and College Football Awards.
Source: ESPN Networks
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