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Eye on Sports Media has learned, through e-mail discussions, that Darren Rovell does not sleep. He says it is his "strength...and his weakness." Darren has a great sports business column/blog, and his documentary: Swoosh! Inside Nike premieres on CNBC at 10:00 PM EST on Tuesday, February 12, 2008. This is his profile as published by CNBC. Last updated Feb 11, 2008.

Darren Rovell is CNBC's Sports Business Reporter. He is responsible for both analyzing and reporting on the sports business world on all of CNBC's programming including "Squawk Box," "Power Lunch," "Closing Bell," and "On the Money."

Prior to joining CNBC, Rovell served as sports business writer for ESPN.com and reported on the world of agents, stadium deals, endorsements and contracts on ESPN's flagship, "SportsCenter," its investigative show, "Outside the Lines," and its morning show "Cold Pizza."

During his six-year career at ESPN, Rovell interviewed many of the world's greatest athletes including Michael Jordan, Magic Johnson, Jack Nicklaus, Tiger Woods and Lance Armstrong, among others. He also sat down with the sporting world's top power brokers ranging from NBA commissioner David Stern to Reebok chairman Paul Fireman.

Rovell is also the author of two business books. First In Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon and On the Ball: What You Can Learn About Business From America's Sports Leaders. First In Thirst was named by Soundview Summaries as one of the top 30 business books of the year, while On the Ball, co-written with industry insider David Carter, was named to the Top 25 list of "What Corporate America Is Reading" by the Knight Ridder/Tribune News.

In 2004, Rovell was named to Newsbios' "30 under 30," a list of the top 30 national business reporters under the age of 30. He was the first sports reporter in the 17-year history of the awards to be honored.

Rovell graduated cum laude from Northwestern University in Evanston, Illinois, where he is on the advisory board for graduate programs in sports administration.

Publications:

On the Ball: What You Can Learn About Business From America's Sports Leaders (Hardcover 2003) By David M. Carter, Darren Rovell

First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon