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Swoosh! Inside Nike: CNBC To Air Darren Rovell Documentary on Tuesday, February 12, 2008

Monday, February 11, 2008 , Posted by Christopher Byrne at 10:36 PM, under , ,

San Antonio, TX (Feb 11, 2008) - I am here in San Antonio, TX for the annual all company meeting for the day job that pays the bills. On paper, I report to our office in Beaverton, Oregon and many of my coworkers from that office are here (I just left them in the cigar bar of the hotel a few minutes ago). In conversations, I casually mentioned that CNBC is airing Darren Rovell's documentary Swoosh! Inside Nike tomorrow night at 10:00 PM EST and again at 1:00 AM EST. I do not know if it is because of hometown pride or the fact that our office in Beaverton is being displaced in a few months by Nike's expansion (it is right around the corner from the Nike Campus), but a number of them got on their Blackberry's to e-mail their spouses or called their spouses to ask them to Tivo the show for them.

It promises to be an interesting documentary, and after watching it when I can, I will offer my review and commentary, and hope to talk to Darren Rovell about it afterwards. My one hope is that it takes a critical look at Nike's alleged controversial business practices from year gone by, and that it is not just a packaged adulation of the company much as the CNBC documentary on McDonald's came across in its repeated showings.

Darren has an entry on his blog about the show and you can find out more about it on the CNBC web site.

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