
Why? Because broadcasters, like other businesses, are doing everything they can to cut expenses. That means if a broadcaster needs to choose between flying talent in and using someone local, the local talent will get the job. Last Saturday, after the SEC Championship Game, a young announcer told Eye on Sports Media that he has seen his workload decrease significantly because of this trend.
If and when the economy recovers, the question is if regional networks and broadcasters continue this trend as a way to maximize profits as opposed to staying afloat. NBC Sports may have drawn criticism for not traveling crew and talent for some Olympic venues in Beijing this past summer, but maybe it is just a sign of (back to the) future. Back to the days when Ronald Reagan called baseball games without even being able to see the stadium.
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