Athens, GA (Jan 6, 2009) - Fox Sports has been running an interesting program this year. No, not a TV program, but a program to raise awareness for various charities. As reported on this site earlier this year, Fox Sports has been working to raise awareness of various charities through a campaign called Fox Sports Supports. Each major sports property on Fox is aligned with a charity. We always know when people are becoming aware of something when our traffic spikes with readers wanting to know about the lapel pins being worn by Fox Sports on-Air talent.
What is different in the tone of Google searches this time around, and a trend that started late in the NFL regular season, is that fans want to know where they can buy the pins to support the designated charity. It is not known if Fox Sports had thought about this when the launched Fox Sports Supports, but this idea of selling pins for the charities sounds like it could be a no-brainer and a huge win for the charities.
For the 2009 BCS Bowl Games, in their last year on Fox, the charity is the Alzheimer’s Association. The Alzheimer’s Association is the leading voluntary health organization in Alzheimer care, support and research. The foundation, with their vision of a a world without Alzheimer's disease, seeks
- to eliminate Alzheimer's disease through the advancement of research;
- to provide and enhance care and support for all affected; and
- to reduce the risk of dementia through the promotion of brain health.
You can find out more about the Fox Sports Supports initiative on the Fox Sports Supports web site.