Athens, GA (Feb 26, 2009) - Last year, Fox Sports started a great initiative called "Fox Sports Supports." Each major Fox Sports Property was aligned with a charity for the 2008 year. It provided great visibility for the charity, and lots of people wondering what was up with the lapel pins being worn by Fox Talent.
The 2009 partnerships are now in place, and kicked off at the 2009 Daytona 500. Here are the charities being supported by Fox Sports this year.
NASCAR and Susan G. Komen For the Cure
With February being breast cancer awareness month, it is fitting that NASCAR has teamed up with Susan G. Komen For the Cure.
About Susan G. Komen For the CureSusan G. Komen fought breast cancer with her heart, body and soul. Throughout her diagnosis, treatments, and endless days in the hospital, she spent her time thinking of ways to make life better for other women battling breast cancer instead of worrying about her own situation. That concern for others continued even as Susan neared the end of her fight. Moved by Susan’s compassion for others and committed to making a difference, Nancy G. Brinker promised her sister that she would do everything in her power to end breast cancer forever.
That promise is now Susan G. Komen for the Cure®, the global leader of the breast cancer movement, having invested more than $1 billion since inception in 1982. As the world’s largest grassroots network of breast cancer survivors and activists, we’re working together to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Susan G. Komen Race for the Cure®, and generous contributions from our partners, sponsors and fellow supporters, we have become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.
Organization Web Site
MLB on Fox and the Michael J. Fox Foundation for Parkinson's Research
Perhaps the most visible face of Parkinson's Disease is Michael J. Fox. For 2009, MLB on Fox team will partner with the Michael J. Fox Foundation for Parkinson's Research.
About the Foundation
The Michael J. Fox Foundation is dedicated to finding a cure for Parkinson's disease within the decade through an aggressively funded research agenda and to ensuring the development of improved therapies for those living with Parkinson's today.
Foundation Web Site
NFL on Fox and City of Hope
For 2009, the NFL on Fox team will partner with the City of Hope, which is located north of Los Angeles.
About the City of Hope
City of Hope is recognized worldwide for its compassionate patient care, innovative science and translational research, which rapidly turns laboratory breakthroughs into promising new therapies.
We are one of only 40 National Cancer Institute-designated Comprehensive Cancer Centers nationwide and a founding member of the National Comprehensive Cancer Network. An independent biomedical research, treatment and education institution, we are a leader in the fight to conquer cancer, diabetes, HIV/AIDS and other life-threatening diseases.
On our park-like campus just northeast of Los Angeles, researchers advance ideas into discoveries, physicians bring emerging therapies to patients, and students learn to transform the landscape of modern medicine – all supported by the generosity of philanthropists from across the country.
Every day we pursue new and better ways to improve the lives of men, women and children here and around the world – and have for almost 100 years.
City of Hope Web Site
BCS on Fox and Malaria No More
As the BCS winds down its contract with Fox Sports, the broadcast team will join an effort first highlighted by Kiefer Sutherland on 24: Redemption, partnering with Malaria No More. , helping to fight this terrible disease which kills so many in Africa.
About Malaria No More
Malaria No More was born of a simple, startling insight: that ending malaria's death grip on Africa is the best humanitarian investment we can make in the world today. Nothing else can have the same impact on as many people's lives and livelihoods as quickly or cheaply.
We have the tools (mosquito nets, medicine, spraying) to eliminate malaria deaths, but we need to dramatically scale up efforts to deliver them to the people who need them most. The challenge is principally operational, not scientific, and therefore amenable to business-style problem solving. Malaria No More was established in December 2006 by two widely respected business leaders—News Corporation President and COO Peter Chernin and Wall Street pioneer Ray Chambers—who are applying their private-sector experience and considerable networks to tackle this problem.
Malaria No More Web Site
Hopefully people will not be doing massive searches for information on the lapel pins being worn by Fox Sports talent this year. This can only done if Fox Sports does a better job of publicizing it during live broadcasts. Perhaps they can do it witt sponsored "Bug" drops, sponsored down and distance markers, and more.
Fox Sports Supports