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NBC Sports Wins Three CINE Golden Eagle Awards

Monday, December 21, 2009 , Posted by Christopher Byrne at 4:27 PM, under , , ,

Mark this one under awards you may never have heard of. NBC Sports has won three CINE Golden Eagle Awards for the Beijing Olympic Games Opening Ceremony, “50-1: The Story of Mine that Bird” and a NHL Winter Classic promo.

Here is the press release from NBC Sports, followed by information about the CINE Golden Eagle Award.


Beijing Olympic Games Opening Ceremony, “50-1: The Story of Mine that Bird” & Winter Classic Promotional Spot Win Prestigious Award

NEW YORK - December 21, 2009 - NBC Sports was recognized with three CINE Golden Eagle Awards for the Fall, 2009 competition for its production of the Beijing Olympic Games Opening Ceremony (Art, Leisure and Lifestyle category), “50-1: The Story of Mine that Bird” (Art, Leisure and Lifestyle category) and the 2009 Winter Classic promotional TV spot (Commercials/on-air programming category). The CINE Golden Eagle Award is widely recognized as a symbol of excellence in professional, independent and student filmmaking for over 50 years. Winners of the CINE competitions are chosen through a tiered jury system, based on criteria reflecting storytelling, production value, artistry, purpose and overall excellence.

NBC’s coverage of the Beijing Olympic Games Opening Ceremony, executive produced by Dick Ebersol, produced by David Neal and directed by Bucky Gunts was the most viewed Opening Ceremony for a non-U.S. Summer Olympics with nearly 70 million total viewers. Acclaimed Chinese filmmaker Zhang Yimou directed the Ceremony at the “Bird’s Nest,” which featured a cast of 15,000. NBC Sports’ coverage of the Beijing Olympic Games Opening Ceremony also won three Primetime Emmy Awards and a prestigious Peabody Award.

For the first time ever, NBC Sports collaborated with the National Hockey League to create a tune-in marketing campaign to promote the 2009 NHL Winter Classic game on New Year’s Day at Wrigley Field. The TV spot, backed by the singing of the late, legendary baseball broadcaster Harry Caray and his iconic version of “Take Me Out to the Ball Game” helped bring instant recognition of this event to the average fan and positioned the Winter Classic as a new tradition and experience for all sports fans. The 2009 broadcast was the most viewed regular season hockey game in 34 years, with an average of more than 4.4 million Americans tuning in to see the Detroit Red Wings defeat the Chicago Blackhawks, 6-4. The 2009 Winter Classic promotional spot was also honored with a Sports Emmy Award in the category for Outstanding Sports Promotional Announcement: Episodic.

The feature “50-1: The Story of Mine that Bird,” that aired during NBC Sports’ Preakness broadcast, executive produced by Dick Ebersol and produced by Rob Hyland looked back at how Mine That Bird, the undersized gelding first purchased for $9,500 defeated a field of highly touted million-dollar thoroughbreds. The feature told the story of the horse's unlikely connections -- three horsemen from New Mexico -- to the jockey, Calvin Borel, who guided the colt to victory, only to leave to ride Rachel Alexandra in the Preakness. Sam Flood is the coordinating producer for NBC Sports and produced the Preakness broadcast.

Since its founding in 1957, CINE has been dedicated to discovering, rewarding, educating and supporting established and emerging talent in film and video. Among great talents whose first films were awarded CINE Golden Eagles are Steven Speilberg, Ken Burns and Ron Howard and filmmakers such as Robert Zemeckis, Mike Nichols and Martin Scorcese.

A full list of all the Fall 2009 CINE Golden Eagle award winners can be found at

About the CINE Golden Eagle Awards

The CINE Golden Eagle Film and Video Competitions, held each Spring and Fall, involve hundreds of volunteer media and content specialists who judge entries in several moving-image genres. Over the years, the judging procedure has evolved into an efficient multi-stage jury process to determine which productions are deserving of the coveted CINE Golden Eagle Award.

The CINE Golden Eagle Award acknowledges high quality production in a variety of content categories for professional, independent and student filmmakers. Each year, hundreds of jurors judge nearly 1,000 entries in 32 categories. The names and descriptions of the productions receiving awards can be found by visiting the winners’ page of this website.

CINE has a remarkable track record for the early recognition of excellence in filmmaking, particularly among new and emerging filmmakers. Many prominent members of the film and television industry have received the CINE Golden Eagle Award, and for some — such as Ken Burns and Steven Spielberg — it was their first major award. Ron Howard was a teenager, Robert Zemeckis a college student, and Mike Nichols a young comic when each won his Golden Eagle, and hundreds of other distinguished filmmakers, producers and journalists have since followed in their footsteps, some in CINE’s early years (Mel Brooks, 1963) and others in the present day (Martin Scorsese, 2006). For members of the film and television industry, the CINE Golden Eagle Award is an acknowledgment of excellence and validation by their peers.

Under a recent agreement between Snag Films and CINE, winners of the CINE Golden Eagle in certain documentary categories are eligible for distribution on SnagFilms, the revolutionary online distribution system.

In addition, CINE continues to maintain relationships with overseas festivals WorldMediaFest and Ekotop, which gives CINE winners the opportunity to have their work viewed in international competition.

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