Here is Episode 2 of the "viral" video marketing campaign to generate enthusiasm and support for Amar'e Stoudemire in the 2010 NBA All-Star game voting process. David Spade is a little bit better in this one, entitled "Goggles," and the Lady GaGa reference is great.
Here is the second of the four videos in the campaign, followed by the press release that accompanied the video link:
AMAR’E STOUDEMIRE COACHED BY DAVID SPADE
Actor/Comedian Spade gets Stoudemire to Wear Goggles
(PHOENIX, ARIZONA) December 21, 2009 — Actor, comedian and Phoenix native David Spade helps Phoenix Basketball star Amar’e Stoudemire select the best goggles for his All-Star level of play.
Starting today, fans are able to see the second episode in “The Next Level” series called “Goggles.”
“Fans and the media have had a great response to the first episode. I am glad that people are enjoying our online series and are having fun passing it around to their friends. David Spade is hilarious,” said Amar’e Stoudemire.
Based on the overwhelming response to last year’s successful campaign, which received more than 4 million views spreading virally via television, radio, print and online, Amar’e pulled together his creative team to develop a series of comedic videos to show his fans how determined he is to be the best at his game.