Imagine your full time job was to do nothing but watch every sporting event covered by every network in a calendar year…

Twitter can be a game changer for many brands, both in a positive and negative way. ESPN Mobile was the beneficiary of…

When the Southeastern Conference (SEC) released a draft of their digital media policy this past August, the backlash w…

Here is Episode 2 of the "viral" video marketing campaign to generate enthusiasm and support for Amar'e …

A viral video is only really viral if it is something people latch on to and spread. When pushed by a marketing company…

Here is a summary list of the bowl games and their associated YouTube pages, if applicable (as published on the officia…

Here is a summary list of the bowl games and their associated MySpace pages, if applicable (as published on the officia…

Here is a summary list of the bowl games and their associated Facebook groups/pages, if applicable (as published on the…

It looks like all of the bowl games have not heard of Twitter, or at least are not advertising the links on their web s…

Sometimes I have to disagree with Ken Fang of Fang's Bites , who yesterday said the sports media was focusing on a …

Some months ago, the Southeastern Conference launched a Twitter feed and started promoting content on their web site …

Back in our November 4, 2009 edition of " Sports Media Best Practices ", we talked about "Understanding …

Twitter has added a new feature that should have been available a long time ago: the ability to create lists of people …

Russell Scibetti , the publisher of The Business of Sports blog and Senior Manager of Database Marketing/CRM with the …

Note: This was originally published on " The Business Controls Caddy " this morning.That is a site where I wr…

By all reports , the excellent Blogs with Balls 2.0 (BwB 2.0) conference , held in conjunction with Blog World and Ne…

There surely must be some impact from social media on women's sports. How much is anybody's guess. But the topi…

The "Wizard of Westwood", Coach John Wooden, turns 99 years old on October 14th, 2009. A web site has been …

Who the hell is Robert Henson ??? Loud mouth jerk who was damn near spit on and had things thrown at him? For no reas…

Thanks to reader Handly Cameron for sending a link where a portion of the Major League Baseball censored video of the…