So What Is It Like To Do Media Relations For The New York Yankees?

One of the harder interviews to get in sports is with public relations and media relations people. One of the reasons is that they feel it is their job to be behind the story in the background and not be the story itself. That being said, Heather Whaling, owner of Geben Communication, recently had the chance to talk with Lauren Moran, media relations coordinator for the New York Yankees (and last year made her debut as the press-box announcer and official scorer for Yankees spring training games in Tampa)


The interview is not laid out in the traditional way many people print Q&A's. It is more of a narrative. In Heather's article, you get some great tidbits that you may or may not have heard before. The main point to take from the article is that working in sports communications is NOT a glamourous job. It is demanding and requires a lot of sacrifice. If you read between these lines, it is a job you need to get into when you are young, before you are juggling marriage, family, and children (Lauren graduated from Marist College in 2007).

"Working for baseball’s most storied team isn’t always glamorous. The hours are grueling and the season is long. During the season, she arrives at work around 8:30 or 9 a.m. and stays until home games are over (frequently after 11 p.m.), or until around 7 p.m. when the team is traveling. The off-season isn’t much slower, when Lauren works about 11 hours a day. Most of that time is spent working on the upcoming season’s 500-page media guide, which includes team history, bios, records and statistics. Despite her lack of free time, Lauren loves her job — which is evident in her enthusiastic voice."

Take a look at the full article. It is worth the read.